Brand Loyalty: A List

Little Dog Shoes: Chuck's.

Baby Toys: Little Tikes. I even wrote them a fan letter when Little Dog was an infant.

Cars: I'm Nissan/Honda loyal.

Airline: American. Period.

Electronics: JVC. My first VCR lasted over 10 years and never needed a repair.

Soap: Dial. White.

Tools: Craftsman. Even my garden hose.

Department Store: Target. I absolutely Luuuuuuurve Target. Read the book, On Target for the whole story.

Newspaper: The New York Times. I've never met a local paper I liked.